Portfolio

Work I've done

Real projects, real results. Each piece here represents a challenge solved and a business moved forward.

AllDesignWritingMarketingStrategy

+42% user retention

Design

Kudi Finance — App Redesign

Complete UX overhaul for a fintech mobile app. Simplified onboarding, improved navigation, and a new visual system that matched the brand's premium positioning.

3x brand recall

Design

GreenLeaf Agritech Rebrand

Brand identity redesign for an agricultural technology company expanding into West African markets. New logo, identity system, and marketing collateral.

12k subscribers

Writing

The Creator Newsletter

Built a weekly newsletter about the creator economy from zero to 12,000 subscribers in 5 months through compelling storytelling and SEO-optimised content.

5x engagement rate

Marketing

UrbanThreads Social Campaign

A 90-day social media campaign for a streetwear brand targeting Gen Z. Created content strategy, visual templates, and a weekly content calendar.

+28% conversions

Writing

TechBridge Website Copy

Complete website copywriting for a B2B SaaS startup — homepage, product pages, and about page — in a clear, confident tone that spoke directly to CTOs.

3x organic traffic

Strategy

Nourish Co. Content Strategy

Six-month content strategy for a health food brand. Included editorial calendar, SEO keyword map, influencer brief, and monthly performance benchmarks.

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